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资源说明：The Ultimate Website Launch Checklist
* Pre-Launch ** Content and Style *** Typography and layout **** Check for incorrect punctuation marks, particularly apostrophes, quotation marks and hyphens/dashes **** Check headings for where you could potentially use ligatures **** Check for widow/orphan terms in important paragraphs *** Spelling and grammar *** Consistency **** Capitalisation (especially of main headings) **** Tense/Style of writing **** Recurring/common phrases (e.g. ‘More about X’ links) **** Variations in words (e.g. Websites vs Web Sites, or UK vs US spelling) **** Treatment of bulleted lists (e.g. periods or commas at end of each item) *** Check for hard-coded links to staging domain (i.e. ensure all links will change to ‘live’ URL/domain when site is launched) *** Ensure no test content on site *** Check how important pages (e.g. content items) print *** For re-designs, ensure important old/existing URLs are redirected to relevant new URLs, if the URL scheme is changing *** Check all ‘Hidden Copy’ (e.g. alt text, transcriptions, text in JavaScript functions) ** Standards and Validation *** Accessibility *** HTML validation *** JavaScript validation *** CSS validation ** Search Engine Visibility, SEO and Metrics *** Page Titles are important; ensure they make sense and have relevant keywords in them. *** Create metadata descriptions for important pages. *** Check for canonical domain issues (e.g. variations in links to http://site.com http://www.site.com http://www.site.com/index.html should be reduced to a single consistent style) *** Ensure content is marked-up semantically/correctly (h1, etc.) *** Check for target keyword usage in general content *** Check format (user/search engine friendliness) of URLs *** Set up Analytics, FeedBurner, and any other packages for measuring ongoing success *** Create an XML Sitemap *** Configure Google Webmaster Console and Yahoo! Site Explorer ** Functional Testing *** Check all bespoke/complex functionality *** Check search functionality (including relevance of results) *** Check on common variations of browser (Internet Explorer, Firefox, Safari, Chrome etc.), version (6, 7, 2.2, 3.1 etc.) and platform (Windows, OSX, Linux) *** Check on common variations of Screen Resolution *** Test all forms (e.g. contact us, blog comments), including anti-spam features, response emails/text, etc. *** Test without JavaScript, Flash, and other plug-ins *** Check all external links are valid ** Security/Risk *** Configure backup schedule, and test recovery from backup. *** Protect any sensitive pages (e.g. administration area) *** Use robots.txt where necessary *** Security/Penetration test *** Turn-off verbose error reporting *** Check disk space/capacity *** Set-up email/SMS monitoring/alerts (e.g. for errors, server warnings); consider internal and external monitoring services ** Performance *** Load test *** Check image optimisation *** Check and implement caching where necessary *** Check total page size/download time *** Minify/compress static (JavaScript/HTML/CSS) files *** Optimise your CSS: use short image paths; make full-use ‘cascading’ nature of CSS, etc. *** Check correct database indexing *** Check configuration at every level (Web server, Database, any other software e.g. Content Management System) *** Configure server-based logging/measurement tools (e.g. database/web server logging) ** Finishing Touches *** Create custom 404/error pages *** Create a favicon * Post-Launch ** Marketing *** Social Marketing: Twitter, LinkedIn, Digg, Facebook, Stumbleupon, etc. *** Submit to search engines *** Set-up PPC/Google Adwords where necessary *** Check formatting of site results in SERPs ** Ongoing *** Monitor and respond to feedback (direct feedback, on Social Media sites, check for chatter through Google, etc.) *** Check analytics for problems, popular pages etc. and adjust as necessary *** Update content --- Based on http://www.boxuk.com/blog/the-ultimate-website-launch-checklist This is licensed under Creative Commons Attribution Noncommercial Share Alike http://creativecommons.org/licenses/by-nc-sa/3.0/
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