资源说明:Some key technologies of actualizing customer relationship management (CRM ) systems are
researched. The customeranalysismining prototype systems on the basis ofon-line analyticalmining (OLAM)
is designed.After transaction analysis, the datawarehouse ofCRM is constructed.The CLV/CL/CC customer
division model based on customer lifetime value, customer loyalty and customer credit is emphatically
researched.
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