基于OLAM技术的分析型CRM设计与开发-英文
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资源说明:Some key technologies of actualizing customer relationship management (CRM ) systems are researched. The customeranalysismining prototype systems on the basis ofon-line analyticalmining (OLAM) is designed.After transaction analysis, the datawarehouse ofCRM is constructed.The CLV/CL/CC customer division model based on customer lifetime value, customer loyalty and customer credit is emphatically researched.
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